New York real estate mogul Suzanne Miller is expanding in East End
Suzanne Miller is a prolific Ms. Fixit for the New York business community who has had a career solving problems for big business, property owners and the city’s transient workforce.
An innovator by nature, Miller started her New York real estate business, Empire State Properties, in 1986. the five boroughs, Miller saw an opportunity where some thought none existed.
In a recent profile story with the New York Real Estate Outlet The real deal, Miller reflected on the early stages of her career, when she managed properties in Times Square, namely the Executive Plaza. She recalled her difficulty, given that so few people wanted to move to Times Square.
“Nobody wanted to be in Times Square,” she told the publication. “We needed to find a new use for the 445-room tower, so we turned it into short-term furnished accommodations for businesses.”
Miller mentions that one of her first clients when she started her business was Le Bernadin – Midtown Manhattan’s first and exclusive French restaurant. The company was looking to open its flagship restaurant in New York and buy apartments. With French society, she saw the promise of New York’s West Side and the opportunity to come.
“The Berniden was coming to New York and they came to me to buy their first apartments,” she says. “I quickly paired the new restaurant with apartments on the West Side, which made me believe in the neighborhood. I have done the same with various other clients, matching companies moving into the area with investors from around the world, providing my investors with short-term AAA tenants, and meeting the company’s short-term needs.
After nearly four decades, his company continues to thrive, providing that same innovative solution to meet the corporate and residential needs of New Yorkers, its businesses and its workforce.
“We now manage around 500 properties for these investors, while remaining a boutique business,” she adds. “My clients, ranging from JP Morgan to The New York Times – and many others you’ve heard of – are still in need of apartments and extended stays. The idea was, and still is, to allow people to travel for work without living in and out of hotel rooms. I was the first to do this because I realized there were businesses in Midtown and no one to service extended stay business needs in Midtown Manhattan.
Its client portfolio also includes banking, consulting, publishing and medicine.
Interestingly, although much has changed in the past four decades in New York, this need for extended stay rentals has stood the test of time – a testament, one might conclude, to New York’s prowess in as the economic epicenter of the world.
And, alongside this lingering need, Suzanne Miller has also remained a constant. His success has been featured in many prominent publications in the New York metropolitan area, including, but not limited to, The New York Times, Crain’s New York and Dan’s papers.
Although his business continues to stand the test of time, it is changing rapidly. Miller and Empire State Properties will soon transition from short-term to long-term or brokerage, while remaining on its company brand “The Single Source for Real Estate” and offering rentals from one month to one year.
Empire State Properties is still primarily based in the city, but boroughs aren’t the boundaries of opportunity, Miller says. She notes that she recently made a few deals on the East End, catering to the needs of businesses in the area. Over the past two years, she has completed several deals in the Hamptons, including a nine-acre estate in East Hampton for homes in Noyac and East Quogue.
And, while professionally she spends time in the Hamptons, she also spends time here personally – enjoying the lovely East End scenery during the summer months in Sag Harbor.
“In 1997, I saw the beauty of Sag Harbor and bought a beautiful waterfront home in Redwood,” she recalls. “We completely remodeled our home and had the nicest home in the neighborhood, which is now one of the most desirable communities in the Hamptons. I still own the house and love using it in all seasons.
“The East End is cosmopolitan, relaxing and serene,” she adds. “I always frequent the local restaurants, but my favorite is the American Hotel – my friends call it ‘Suzanne’s place’. I play tennis at East Hampton Indoor Tennis every morning, and you can often find me there. outside, on the bike, but also at home writing and painting.
She concludes: “The East End has it all with an easy commute to New York.”
Todd Shapiro is an award-winning publicist and associate editor of Dan’s papers.