Hyundai helps travelers on the path to personal growth, adventure


“The Un-Adventurers” is a television series celebrating real people leaving their home countries for the first time to embark on “the trips they’ve always dreamed of”.

The creation of the long-running, four-part TV series was made through a partnership between Hyundai Motor America and Tastemade, a media company serving viewers on all major digital, mobile and streaming TV platforms. The company creates video content and original programming in the food, travel, home and design categories.

In the series, which will debut on June 3 on Tastemade’s streaming network, the show’s host leads participants “on the road to personal growth and adventure” with a road trip in one of Hyundai’s SUVs including the Santa Fe, Tucson, Kona, and Palisade flagship.

“The Un-Adventurers” was developed in collaboration with Hyundai’s advertising agency, INNOCEAN USA, and its media agency, Canvas Worldwide.

“The Un-Adventurers” features stories about such characters as Porsha, a single mother from Douglasville, Georgia.

Porsha cleans planes for a living, but she has never traveled by plane herself.

Viewers of the first episode will see his journey from his hometown to Florida. Once there, she plunges her feet in the ocean for the first time.

Father and aspiring stand-up comedian Jay is the subject of the second episode, and he builds the courage to come out of his condition and then perform a comedy in front of a live audience, including his family.

Tastemade and Hyundai Motor America say more than 35 million Americans have never left the state where they were born. Hyundai has therefore made it its mission to make it cross state borders for the first time.

The company said it did this to show subjects the power of travel and discovery beyond their comfort zone.

Each participant faced personal challenges that made the trip unachievable. A friend or family member names the participant to finally receive “an opportunity for self-discovery and exploration”.

Commentator and producer, Selema “Sal” Masekela hosts the show, and each episode will feature the subject’s personal stories and explore why he or she has never left their hometown or state.

Masekela will then lead them on this “road to personal growth and adventure” in a Hyundai SUV.

“We always think of our drivers and the different types of trips they take in a Hyundai, from daily commutes to work to life-changing adventures,” said Angela Zepeda, Hyundai Motor America marketing director, in a statement. hurry.

Zepeda continued, “While some road trips may be on hiatus given our current situation, we are excited to partner with Tastemade to connect viewers to the personal and emotional journeys of these ‘non-adventurers’ and to show the power of the automobile by experiencing what the world has to offer.

This is the second collaboration between Hyundai and Tastemade. As part of Hyundai’s larger college football marketing campaign, the two companies have teamed up to produce three seasons of “The Grill Iron” in 2014, 2015 and 2016.

The series “The Un-Adventurers” will be broadcast on Tastemade’s streaming network. The network is available on platforms such as YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, The Roku Channel, and Comcast Xfinity X1. The first episode will begin on June 3 and the second on June 10.

The final two episodes will feature two additional “non-adventurers” who have been chosen. These episodes will be filmed and completed once conditions are deemed safe.

“We are delighted to partner with like-minded innovators such as Hyundai and INNOCEAN on this remarkable series which allows us all to take a detour from our daily routines and into a world of discovery,” said the manager. of Tastemade’s sales and brand partnerships. Jeff Imberman.

Imberman continued, “During this unprecedented time, Tastemade audiences are looking for unique ways to stay engaged, and The Un-Adventurers offers viewers the ability to virtually roam various cities across the country while making an emotional connection. with our star people. “

“We came across a startling statistic that 35 million people have never left the state they were born in,” said Barney Goldberg, Executive Creative Director of INNOCEAN USA.

Goldberg continued, “And then (we) thought who better than Hyundai to get them across state borders for the first time to show them the power of travel.”

“When we were first approached with this adventure series, we knew it just took the right partner to bring the idea to life with a touch of inspiration,” said Jason Croddy, vice president of Canvas Worldwide, Group Director of Brand Strategy.

Croddy continued, “With a proven track record in compelling storytelling, Tastemade was the ideal platform for the series given its unique strength in the streaming space, its ability to share stories across different channels and platforms. – media forms and to be a trusted voice among millennial audiences. . “

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