France Loyalty Programs Market Intelligence and Future Growth Databook 2022: 50+ KPIs on End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics, 2017-2026

DUBLIN, May 16, 2022–(BUSINESS WIRE)–The “Databook on market intelligence and future growth dynamics of loyalty programs in France – Over 50 KPIs on loyalty program trends by end-use sectors, operational KPIs, sales product dynamics at the Retail and Consumer Demographics – Q1 2022 Update” report has been added to from ResearchAndMarkets.com offer.

The loyalty program market in France is expected to grow by 13.3% on an annual basis to reach $5,523.7 million in 2022

In value, the loyalty program market in France recorded a CAGR of 13.8% over the period 2017-2021. The loyalty program market in France will continue to grow during the forecast period and is expected to register a CAGR of 12.9% during the period 2022-2026. The loyalty program market in the country will grow from US$4873.5 million in 2021 to reach US$8973.0 million by 2026.

There is growing interest in loyalty and rewards programs among internet users in European markets. While some countries like the UK and Germany are more adopting loyalty programs, markets like France are also showing strong adoption by internet users. According to the first quarter 2022 loyalty and rewards market study, nearly 30.5% of Internet users use loyalty programs in France.

Although France is not yet the industry leader in loyalty and rewards programs in the European market, it has shown significant growth momentum over the past three to four years. Brands across all industries are developing and launching innovative loyalty and rewards programs to drive growth in their respective businesses. From quick service restaurants to supermarkets to airlines, businesses have increasingly adopted the loyalty program strategy to attract more consumers to their products and services.

Loyalty programs and customer experience with brands are correlated. As consumers seek more personalized loyalty and rewards programs, brands are expected to use emerging technologies such as artificial intelligence and machine learning to predict consumer behavior through advanced algorithms. In particular, the use of artificial intelligence and machine learning in loyalty programs can improve the consumer experience while influencing their purchasing habits.

In addition to this, brands are also supposed to use artificial intelligence to monitor loyalty points accounts and control fraud. Notably, these benefits offered by artificial intelligence and machine learning are expected to drive the market growth in the short to medium term.

Additionally, by providing a personalized experience to consumers, brands can increase customer loyalty, sales, and online traffic. Therefore, the publisher expects brands to adopt and launch personalized loyalty programs, which will further drive the overall market growth over the next four to six quarters.

French startups in the loyalty and rewards industry are raising funds to support their growth

With the growing loyalty and rewards program industry in France, startups in the segment seek to disrupt market growth through their innovative business models while gaining increasing market share. Therefore, these startups are raising seed rounds to boost their growth in the country.

  • In October 2020, Joko, the loyalty card and cashback app that offers rewards, announced that the company had raised €10 million. The October 2020 funding round brings the total amount raised by the company to €12 after launching in 2018. Notably, the company plans to use the funding round to scale its team, operations and growth .

  • In a short and medium term perspective, the company also plans to expand into other European markets. As of October 2020, the company has distributed over €1 million in rewards through its cashback app. The company had partnered with over 1,000 retailers and over 500,000 consumers had joined the app as of October 2020.

International discounters launch loyalty programs to expand their market in France

Amid the growing adoption and trend of loyalty programs among consumers nationwide, international discount retailers operating in France are launching their loyalty programs to attract more consumers to their supermarkets.

  • In October 2021, Germany-based discount retailer Lidl announced the launch of a new loyalty program for consumers in France. Notably, the launch of the loyalty program comes after 32 years without the company having a loyalty card. The entirely dematerialized loyalty program, Lidl Plus, is made available to consumers via an application.

  • In addition to France, the loyalty program is also active in Germany, Belgium and Spain. Notably, consumers are required to select their country and the branch they are buying from to create an account and benefit from the loyalty program. Once the process is complete, consumers can benefit from the discounts to which they are entitled in France.

BNPL platforms launch loyalty programs to target large consumer base in France

Over the past four to eight quarters, consumer adoption of innovative payment solutions such as Buy Now, Pay Later (BNPL) has increased significantly in the global marketplace. While BNPL businesses have grown exponentially since the global pandemic outbreak, these companies are now looking to drive the next phase of growth through loyalty programs.

  • In February 2022, Klarna, the Swedish buy now pay later FinTech company, announced that it was launching a rewards program in France. In particular, consumers who use the BNPL product offered by Klarna to make purchases online or in-store in France receive points under the new loyalty and rewards program.

  • These points can then be redeemed by consumers from different brands such as H&M, Walmart, Amazon and many more. In addition to France, BNPL has launched its loyalty and rewards program in eight other markets such as the United Kingdom, Poland, Portugal, Spain, Italy, Ireland, New Zealand and Canada.

  • Together with Klarna, Clearpay, also known as Afterpay outside of Europe, launched a loyalty program for consumers in the UK. The publisher expects Clearpay to expand its loyalty program for consumers in France in the short to medium term.

Scope

France loyalty spending market size and future growth dynamics by key performance indicators, 2017-2026

France loyalty spending market size and future growth dynamics by functional areas, 2017-2026

  • Loyalty programs

  • Loyalty platforms

France Loyalty Spending Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Points-based loyalty program

  • Tiered Loyalty Program

  • Subscription Loyalty Program

  • Loyalty program

  • Coalition Loyalty Program

  • Hybrid Loyalty Program

France loyalty spending market size and future growth dynamics by channel, 2017-2026

France loyalty spending market size and future growth dynamics by key sectors, 2017-2026

  • Retail

  • Financial services

  • health and wellbeing

  • Restaurants and food delivery

  • Travel and hospitality (taxis, hotels, airlines)

  • Telecoms

  • Media and Entertainment

  • Others

France loyalty spending market size and future growth dynamics by retail, 2017-2026

  • Diversified retailers

  • Department stores

  • Specialty stores

  • Clothing, shoes and accessories

  • Toy and hobby stores

  • Supermarket and Convenience Store

  • home products

  • Other

France loyalty spending market size and future growth dynamics by accessibility, 2017-2026

  • Access by card

  • Digital access

France loyalty spending market size and future growth dynamics by consumer type, 2017-2026

  • B2C consumers

  • B2B consumers

France loyalty spending market size and future growth dynamics by loyalty platforms, 2017-2026

France loyalty spending market size and future growth dynamics by software platform, 2017-2026

  • Custom built platform

  • Ready-to-use platform

France loyalty spending market size and forecast by demographics and consumer behavior, 2021

  • By age group

  • By income level

  • By gender

For more information on this report, visit https://www.researchandmarkets.com/r/jeocpv

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220516005517/en/

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