Contentsquare appoints Kat Borlongan as Chief Impact Officer

Former Director of French Government‘s Startup Ecosystem Team Joins Fast-Growing Tech Company to Deepen and Extend Social Impact

NEW YORK, 01 December 2021– (COMMERCIAL THREAD) – Contentsquare, the global leader in digital experience analytics, today announced the appointment of Kat Borlongan to the newly created role of Chief Impact Officer (CIO). As Chief Impact Officer, Kat will lead Contentsquare’s efforts to expand the company’s mission into areas of greater impact, focusing beyond revenue growth. Borlongan will also work closely with management and the entire Contentsquare team to achieve high standards for business end users (digital trust and privacy), employees (DE&I) and the planet (sustainability).

“As Contentsquare prepares to celebrate its tenth anniversary, I think it’s time to broaden our horizons and think beyond our growth to the impact we want to have on our people, on our ecosystem, but more than that – on the company as a whole, ”said Jonathan Cherki, CEO and Founder of Contentsquare.

As the newest member of Contentsquare’s executive committee, Borlongan will develop and lead a comprehensive strategy to seek shared value – creating business value in a way that also creates value for the company. To achieve this, she will bring together diverse teams across the organization, including human operations, product innovation, marketing and corporate social responsibility to shape the business approach. Kat will report to Jonathan Cherki, CEO and Founder of Contentsquare.

“Kat has an impressive track record in creating movements and experience harnessing innovation and ideas to benefit communities large and small,” said Jonathan Cherki. “I look forward to learning from Kat and working alongside her to understand how to use the best of what Contentsquare has to offer to improve the lives of the people it serves.”

“Managing a startup is like building an airplane by piloting it. That’s certainly true for Contentsquare: it’s about acquiring a new business almost every six months, hiring hundreds of new people every year, and constantly expanding into new geographies. – It is not enough to generate income if we do not also generate a social and environmental impact. And it takes even more conviction to do everything to carry it out operationally, ”said Kat Borlongan. “While getting an CIO isn’t a panacea, it is certainly a big step on a longer journey. A step that I am proud to take with the Contentsquare team. “

“Kat has a unique experience of working with technology companies to drive positive change,” said Michel Combes, COO of SoftBank Group International. “Its addition to Contentsquare will enhance their social impact and deliver qualitative results. More than that, it sends a clear message about the priority the company places on social responsibility.”

Borlongan is a former entrepreneur and French government official who served under the Macron administration for more than three years as director of La French Tech, a government-led mission aimed at strengthening the startup ecosystem in France. During his tenure, the program deployed the world’s most open tech employee visa, created a national growth program (French Tech Next40 / 120), launched a € 25 million meta-accelerator for founders disadvantaged and supported thousands of startups in the midst of the covid crisis. In 2013, she organized a movement to mobilize technology experts around the world to help develop rescue coordination tools in the aftermath of Super Typhoon Haiyan. She was also a founding partner of the open innovation agency Five by Five (acquired by Capgemini), which designed tech for good programs on urban energy efficiency for the World Bank, disabled travelers for the SNCF or the innovation in terms of confidentiality for the protection of French data. CNIL authority. She is currently an interim board member of the European Innovation Council (EIC), where she advises the European Commission’s flagship program of € 10 billion for the development and scale-up of the European ecosystem of deeptech startups.

Contentsquare’s remarkable growth, which includes a $ 500 million Series E fundraiser in May 2021, and acquisitions like Hotjar and Upstride, have enabled the company to make great strides in innovation and development. global expansion. It continues to engage in global initiatives such as digital accessibility – enhanced by its acquisition in 2020 of AdaptMyWeb and the subsequent launch of the Contentsquare Foundation – and digital privacy, with the launch of the world’s first analytics solution. industry cookie-free experience. In 2021, the company also appointed Orly Lynn as VP Head of Diversity, Equity & Inclusion.

About Contentsquare

Contentsquare empowers brands to create better digital experiences. Its experience analytics platform tracks and visualizes billions of digital behaviors, providing smart recommendations anyone can use to increase revenue, increase loyalty, and drive innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo, Singapore and Barcelona. Today, he helps more than 750 companies deliver better digital experiences to their customers and provides information to nearly a million websites in more than 180 countries. Visit to know more.

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