Alcon and actress Katherine McNamara encourage consumers to see what’s going on with PRECISION1® contact lenses
Online social media campaign focuses on lifestyle benefits resulting from precise vision, reliable comfort and ease of handling1 delivered by PRECISION1
New campaign draws on the voices and experiences of McNamara and social media influencers to show Gen-Zennials the freedom of purpose they can have with PRECISION1
The program will also include an online quiz, sweepstakes, direct-to-consumer advertising and digital partnerships to inspire people to adopt eye care practices to try PRECISION1.
Alcon, the global leader in eye care, is teaming up with actress Katherine McNamara on a new direct-to-consumer (DTC) campaign that encourages people to See what’s going on when they experience freedom of purpose with PRECISION1® daytime contact lenses. Campaign highlights key features of Alcon’s latest contact lens innovation – precise vision, reliable comfort and easy handling1 – can help ‘Gen-Zennials’ in their twenties see as much as possible in every moment of their lives.
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The PRECISION1 “See What Happens Try On” allows people to beautify their eyes with five incredible days of life with contact lenses. (Photo: Alcon)
“I play an adventurous superhero on TV and lead an exciting, active life offscreen. The truth is, my glasses sometimes get in the way of my go-go-go lifestyle,” said Katherine McNamara. “That’s why one of my first post-40s appointments was with the ophthalmologist to explore lens options, and I was thrilled to be prescribed PRECISION1 contact lenses. These lenses give me the the precise vision I need for intense action scenes, are comfortable all day long and don’t get in the way of my busy days on and off screen.More importantly, they give me a new freedom so I can see as much as possible in all great and small moments. “
PRECISION1 is the first consumer daily disposable contact lens to feature Alcon’s exclusive SMARTSURFACE® Technology that delivers long-lasting visual performance and comfort.1 The lens was designed to address the common reasons 1 in 5 new wearers stop wearing contact lenses within the first year: poor vision, poor comfort and handling issues.2 The lenses help wearers overcome these problems by providing precise vision, reliable comfort and ease of handling.1
the See what’s going on campaign will feature a short “Lentil love quiz“with questions that resonate with people in their twenties, ranging from favorite workout to willingness to try contact lenses, all to help them determine their“ Lens Love Style. ”Once done, each No one can enter an online raffle for a chance to win up to a one-year supply of PRECISION1 * contact lenses * and $ 250 for an eye exam. They can follow these simple steps to enter. full official rules can be found at bitly.com/precision1sweepstakes):
Follow @ PRECISION1 on Instagram and, if you haven’t already, set the Instagram account to “public”
Share an image of their “Lens Love Style” (generated after completing the quiz on TheLensLoveQuiz.com) on their Instagram profile encouraging friends to take the quiz
Tag @ PRECISION1 and include the hashtags # PRECISION1 and #Sweepstakes in the post
A large-scale online and podcast advertising campaign kicked off in July, and throughout 2020 the campaign will also feature organic and paid social content; partnerships with social media influencers detailing their experiences with lenses; and a call to action for consumers to download a free trial certificate and find an ophthalmologist to try PRECISION1.
“The See what’s going on is another way Alcon is delivering on its promise to help people see brilliantly. We are leveraging the key design benefits of PRECISION1 to encourage people to embrace the freedom of life in everyday contact lenses, as well as to support the reopening of eye care practices by sending people to try the lenses, ”said Sergio Duplan, Region President, Alcon North America. “We are thrilled to have Katherine McNamara and other influencers on board as consumer advocates to help tell the story of how our most significant contact lens innovation in years can help people live the lives of one. different way. “
For more information visit TheLensLoveQuiz.com. Wearing contact lenses requires a prescription. Ask your eye care professional for complete information on wearing, maintenance and safety. Book an eye exam today to see if PRECISION1 contact lenses are right for you or your family.
* A valid prescription for PRECISION1 contact lenses from your eye care provider is required before receiving lenses.
NO PURCHASE NECESSARY. Open to adult legal residents of US 50 or DC 18 or older. Void in Puerto Rico, USVI, Guam and where prohibited. For the full official rules, including all eligibility criteria, registration information and prices, visit bitly.com/precision1sweepstakes. Contest begins August 20, 2020 at 12:00 a.m. ET and ends at 11:59 p.m. ET on October 14, 2020, subject to bi-weekly draws. Approximate retail value of all prizes: $ 3,260. Sponsor: Alcon Vision, LLC, 6201 South Freeway, Fort Worth, TX 76134; Administrator: PrizeLogic, 25200 Telegraph Rd, Ste. 405, Southfield, MI 48033.
Caution regarding forward-looking statements
This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as: “anticipate”, “have l ‘intention’, “commitment”, “plan”, “maintain”, “plan”, “objective”, “seek”, “believe”, “project”, “estimate”, “expect”, “strategy”, “future “,” probable “,” may “,” should “,” will “and similar references to future periods.
Forward-looking statements are neither historical facts nor guarantees of future performance. Instead, they are based solely on our current beliefs, expectations and assumptions about the future of our business, our future plans and strategies, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent risks and uncertainties that are difficult to predict. Some of these factors are discussed in our filings with the United States Securities and Exchange Commission, including our Form 20-F. In particular, our expectations could be affected by uncertainties regarding the success of our separation and our spin-off from Novartis. If one or more of these uncertainties or risks materialize, or if the underlying assumptions turn out to be inaccurate, actual results may differ materially from those anticipated. Therefore, you should not rely on any of these forward-looking statements.
The forward-looking statements contained in this press release speak only as of the date it was filed, and we assume no obligation to update any forward-looking statements as a result of new information, future events or otherwise.
Alcon helps people see brilliantly. As a global leader in eye care with a heritage spanning more than seven decades, we offer the broadest portfolio of products to improve eyesight and improve people’s lives. Our surgical and vision care products touch the lives of more than 260 million people in more than 140 countries each year, living with conditions such as cataracts, glaucoma, retinal disease and refractive errors. Our more than 20,000 associates improve quality of life through innovative products, partnerships with eyecare professionals and programs that promote access to quality eye care. Learn more about www.alcon.com.
Cummings S, Giedd B, Pearson C. Clinical performance of a new daily disposable spherical contact lens. Optom Vis Sci. 2019; 96: Abstract 195375.
Sulley A, Young G, Hunt C, et al. Retention rate among new contact lens wearers. Eyes and contact lenses. 2018; 44: S273-S282
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